Tag Archive for the 'National Parks Promotion Council' Tag

NOLS to Lead African-American Denali Expedition

Denali National Park, Alaska

Lander, Wyo.—The National Outdoor Leadership School (NOLS) is taking dramatic steps to inspire youth—specifically African American youth—to get outside, get active, and become stewards of wild places. The school intends to accomplish this by running the first predominantly African American expedition on Denali, the highest peak in North America.

Expedition Denali: Inspiring Diversity in the Outdoors will create role models for communities historically underrepresented in the outdoors through a 2013 summit attempt and subsequent outreach and educational initiatives.

“Through post-expedition speaking and media engagements across the nation,” explained NOLS instructor and Diversity and Inclusion Manager Aparna Rajagopal-Durbin, “Expedition Denali members will inspire youth of color to connect with the outdoors and take on outdoor pursuits they may have never imagined possible—in recreation, education, policy, conservation, land management or government.”

The expedition participants are united in their dedication to connecting African American youth to the outdoors, to mitigating projected obesity rates and health risks among these youth, and to inspiring a generation to protect the world’s wild places. Team members include diversity champions, change leaders in the youth and outdoors movement, educational reformers, writers, photographers, business leaders, and mountaineers who have made historical ascents.

No team of predominantly African Americans has ever summited Denali, and NOLS is proud to spearhead and lead this attempt. NOLS was the first commercial outfitter on the mountain in 1971 and has regularly run expeditions on Denali since. The success of NOLS’ Denali expeditions can be attributed to the fact that NOLS does not simply “guide” participants up the mountain. It runs its Denali expedition like any other course, training participants to become technically versed in mountaineering skills while they acclimatize and running participants through the leadership curriculum so that by the end of the expedition, participants become team leaders.

The longest and most strenuous day on Denali will be the summit day, a five-mile round-trip to the summit and back to High Camp. NOLS intends to partner with organizations to mobilize youth of color nationwide to take their own “10,000 steps to Denali,” on the same day.  “Armed with pedometers, youth will hike 10,000 steps in wild places near their homes to commemorate this historic event,” said Rajagopal-Durbin

Ultimately, the goal is not the summit on that day in June of 2013.  “The goal of the expedition is to engage a broad constituency in a public dialogue about diversity in the outdoors, specifically in the field of outdoor recreation and education, and to make a profound impact on the lives of today’s underrepresented youth, who are tomorrow’s adventurers,” Rajagopal Durbin said.

Founded in 1965 by legendary mountaineer Paul Petzoldt, NOLS is a leader in wilderness education, providing awe-inspiring, transformative experiences to more than 15,000 students each year. These students, ages 14 to 70, learn in the wildest and most remote classrooms worldwide—from the Amazon rain forest, to rugged peaks in the Himalaya, to Alaskan glaciers and Arctic tundra. Graduates are active leaders with lifelong environmental ethics and outdoor skills. NOLS also offers customized courses through NOLS Professional Training, and the Wilderness Medicine Institute of NOLS is the leading teacher of wilderness medicine worldwide. For more information, call (800) 710-NOLS (6657) or visit www.nols.edu.

Alaska Airlines Announces 2012 Parks & Rec Marketing Program

Alaska Airlines is again offering free promotional exposure from April through September to park-related destinations and businesses willing to cross-promote by offering the airline an exclusive offer unique to Alaska Airlines customers, a landing page on your website and email promotion through your channels.  In return, Alaska Airlines will provide online marketing (including SEM and Display advertising), partnerships with the American Park Network and other major national park programs (garnering over 100,000 impressions/month), periodic email to 3 million+ subscribers and multiple website merchandising on alaskaair.com which gets 81,000 unique visitors/day.  To learn more about this offer, email Clint.Ostler@AlaskaAir.com or call (206) 392-5511.

Finley-Holiday Takes a Look at Crater Lake N.P.

“If I can go to paradise without dying… sign me up”

“You shouldn’t have to convince people to go to paradise,” says National Park Ranger Shelton Johnson in a heart-touching video released by the National Parks Conservation Association.  The video shows how visiting national parks like Yosemite fills people with pride of the accomplishments of their ancestors in preserving these great places for all humanity.

Partnerships in Promotion – Lassen Volcanic Backcountry Ski Patrol

Here’s an example of a public-private partnership, a video produced by the private Lassen Volcanic Backcountry Ski Patrol about its assistance to Lassen Volcanic National Park in northern California.

The video promotes the park, while describing the park’s winter recreational opportunities, as it describes the service provided to park visitors by the ski patrol. Let’s clap our ski poles together in appreciation of  the LVBSP and the service they provide park visitors, and for their entertaining look at winter in LVNP.

If you have similar videos that promote park partnerships, send links to us and we’ll post them here.

 

President Obama Speaks About Tourism and Parks

The video cannot be shown at the moment. Please try again later.

President Obama Announces Actions to Increase Travel & Tourism

President Barack Obama today will sign an Executive Order and announce new initiatives aimed at increasing travel and tourism in the United States.  The Executive Order charges several agencies to take part in efforts to increase travel and tourism in the United States:

  • The Secretaries of Commerce and the Interior will be charged with:
    • Co-leading an interagency task force to develop recommendations for a National Travel & Tourism Strategy to promote domestic and international travel opportunities throughout the United States, thereby expanding job creation. This Task Force will coordinate with the Corporation for Travel Promotion (currently doing business as BrandUSA), a non-profit corporation established by Congress through the Travel Promotion Act of 2009 to promote travel to the United States, and the Tourism Policy Council to ensure private sector participation and cross-agency coordination.
    • A particular focus of the Task Force will be on strategies for increasing tourism and recreation jobs by promoting visits to our national treasures. The Department of the Interior manages iconic destinations in our national parks, wildlife refuges, cultural and historic sites, monuments and other public lands that attract travelers from around the country and the globe. In 2010, more than 400 million visits were made by American and international travelers to these lands, contributing nearly $50 billion in economic activity and 400,000 jobs. Eco-tourism and outdoor recreation also have an outsize impact on rural economies, particularly in Arizona, California, Colorado, Florida, Nevada, North Carolina, Oregon, Utah and Wyoming.
    • The Department of State and the Department of Homeland Security will be charged with:
      • Increasing non-immigrant visa processing capacity in China and Brazil by 40% in 2012.
      • Ensuring that 80% of non-immigrant visa applicants are interviewed within three weeks of receipt of application.
      • Increasing efforts to expand the Visa Waiver Program and travel by nationals eligible to participate in the Visa Waiver Program, and expanding reciprocal trusted travel programs for expedited travel (such as the Global Entry program).
      • The Department of Commerce will be charged with:
        • Establishing and maintaining a publicly available website with key information and statistics from across the Federal Government to assist industry and travelers in understanding visa processes in key travel and tourism markets, and entry times into the United States.

Additional initiatives announced today include:

  • New Pilot Program and Rule Change for Visa Processing in China and Brazil:
    • Today, the Departments of State and Homeland Security announced a pilot program to simplify and speed up the non-immigrant visa process for certain applicants, including the ability to waive interviews for some very low-risk applicants, such as individuals from any country renewing non-immigrant visas, or, in Brazil, younger or older first-time applicants. Link to fact sheet HERE for more information.
    • Final Rule to Expand and Make the Global Entry Program Permanent:
      • Global Entry is a program within the Department of Homeland Security, U.S. Customs and Border Protection that was created as a pilot in 2008 to facilitate expedited clearance for pre-approved, low-risk travelers upon arrival in the United States. Through a final rule, the Administration will expand and make the Global Entry program permanent. Due in part to innovative public-private partnerships, the Global Entry program now has more than 246,000 members, more than one million trusted travelers have Global Entry benefits, and efforts are underway to expand enrollment even further. There are currently 131 Global Entry kiosks at 20 airports and since launching, members have used Global Entry kiosks over 1.7 million times, saving CBP officers over 36,450 inspection hours—staff hours that CBP has then re-allocated to expedite regular passenger queues. This final rule will allow the program to be expanded to an additional 4 airports in Minneapolis, Charlotte, Denver and Phoenix, making the Global Entry program and expedited clearance available in airports that service approximately 97% of international travelers.
      • Appoint new members to the U.S. Travel and Tourism Advisory Board:
        • A new membership of 32 private sector CEOs have been appointed by Commerce Secretary Bryson to serve on the U.S. Travel and Tourism Advisory Board. The Advisory Board will build upon the work undertaken by the past Board addressing travel facilitation, visa policy, improving the international travel entry experience, aviation security, energy security, crisis communications and research and data, among other issues. This Board consists of corporate executives across the nation, representing all aspects of the travel and tourism industry, who are appointed to a two-year term to advise the Secretary of Commerce on policies affecting the travel and tourism industry. See the full list of new members HERE.
        • Nomination of Taiwan to Visa Waiver Program:
          • Currently, more than 60% of international tourists do not require a U.S. visa, in most cases because they travel under the Visa Waiver Program.  The Secretary of State has formally requested that the Secretary of Homeland Security consider Taiwan for the Visa Waiver Program. Over the past year, Taiwan has undertaken significant efforts to improve its law enforcement and document security standards to meet the strict requirements for Visa Waiver Program eligibility. Under the Visa Waiver Program, participating nationals can travel to the United States for tourism or business for stays of 90 days or less without obtaining a visa. The program was established to promote travel and tourism with our foreign partners, stimulate the tourism industry, and permit the Department of State to focus consular resources in other areas. Since November 2008, the Department of Homeland Security has added nine countries to the Visa Waiver Program, bringing the program total to 36 countries.

 

First Fee-Free Days Of 2012 To Occur This Weekend

The first Fee-Free Day of 2012 occurs this weekend, with free admission to all national parks.  With mild weather predicted across much of the United States, areas of parks that would not normally be accessible can be reached, making for a sunny and dry Martin Luther King Holiday Weekend to visit the parks.

Several communities and businesses in and around the national parks are offering special offers and discounts on the weekend.  Though, with fewer park facilities and services open in winter,  they are not as widespread as found later in the year.  Nonetheless, check with local destination marketing organizations for deals and enjoy these Fee-Free Days.  Fee-Free Days in 2012 include:

  • January 14-16 – Martin Luther King Jr. weekend
  • April 21-29 – National Park Week
  • June 9 – Get Outdoors Day
  • September 29 – National Public Lands Day
  • November 10-12 – Veterans Day weekend

Here’s some of what’s being written about Fee-Free Days:

America’s National Parks Sensational at NTA

Ranger Shelton Johnson addresses the NTA Convention (NTA Photo)

America’s National Parks were featured at a major luncheon program at the National Tour Association convention in Las Vegas this month, marking the first time in anyone’s recollection that the national parks were given such focused attention before the nation’s tour industry.

Response to the national parks program was truly sensational, generating high interest among tour operators and U.S. destinations to meet with National Park representatives attending the show.

On the convention floor throughout the week were representatives of the National Park Service: Rich Wiedeman, Donald Leadbetter and Desmond Lee, who fielded questions and provided guidance to the tour industry about how they can best connect people to parks.  Also there were John Poimiroo and Susan Cronin of the NPPC.

While other exhibitors were able to leave their booths early to attend evening functions, that wasn’t the case for Weideman, Leadbetter and Lee who were so busy that they were among the first manning their booths and the last to leave, each day.

Sponsoring the event were Yellowstone National Park Lodges/Xanterra Parks and Resorts, Yosemite/Mariposa County Tourism Bureau, Forever Resorts, Glacier Park Inc. and Brand USA/DiscoverAmerica.com, who were recognized during the luncheon presentation and were able to have their materials displayed at a very busy America’s National Parks booth.

The luncheon program included inspirational video of the national parks edited by Xanterra Parks and Resorts, followed by an introduction by NPPC Chief Executive Officer Poimiroo, who recognized NTA initiatives to bring more youth and minorities to the national parks.

NPS Interpretive Ranger, Shelton Johnson (NTA Photo)

National Park Service Interpretive Ranger Shelton Johnson from Yosemite National Park electrified the audience, moving several to tears with his emotional Call to Action, describing the obstacles people of color must overcome in order to feel welcomed to visit the parks and encouraging the tour industry to use its resources, knowledge and abilities to connect all Americans to their national parks.

Following Ranger Johnson’s presentation, he was stopped so often that he had difficulty getting back to the America’s National Parks booth which was surrounded at times by tour operators and destinations seeking to discuss how they might better connect people to the parks.

The next NTA convention occurs in Florida in 2013, though discussions are already underway as to how to top this past month’s presentation.  Destinations and businesses interested in benefiting from partnering with America’s National Parks are encouraged to contact NPPC VP of Partnership Development, Sue Cronin [scronin@nationalparksonline.org or (203) 256-8402].

To read what Examiner.com wrote of Ranger Johnson’s presentation, CLICK HERE.

THANKS TO THE FOLLOWING WHO HELPED MAKE THIS POSSIBLE:

 

 

 

 

 

 

 

Ice Skating at Tenaya Lake

Normally, the Tioga Road, which crosses Yosemite National Park, would be closed in December, due to snow coverage and its high elevation. Derrick Vocelka of Bishop, CA shares this rare look of ice skating at Tenaya Lake along the Tioga Road.

Because the Tioga Road is closed typically from November through May, many people wrongly conclude that Yosemite National Park is closed in winter.  Whereas, only highway access to Yosemite’s back country closes in winter.  The same is true of many national parks, which while they operate with reduced services and access, remain open in winter.  And, in a mild winter like this one, the experience of high country ice skating is possible.