Cooperative Partner Sponsorship Opportunities
Please contact Sue Cronin, VP Cooperative Partnerships, at scronin@nationalparksonline.org or 203.256.8402 for program details.
NPPC Market Positioning
The National Parks Promotion Council (NPPC) assists the National Park Service in establishing cooperative partnerships that support promotion of America’s National Parks. In doing so, the NPPC involves park partners, including state tourism offices, gateway communities and destination marketing organizations, park concessionaires and park-related businesses, and top travel companies that provide travel and tourism services related to the national parks.
The NPPC is led by industry figures including Terry MacRae, Hornblower Cruises & Events; Derrick Crandall, National Parks Hospitality Association; Gerry Gabrys, Guest Services Inc.; Jonathon Simon, Van Ness-Feldman; Dave Hartvigsen, Xanterra Parks & Resorts; Audrey Peterman, Earthwise Productions; Leigh Von der Esch, Utah Tourism; and Kevin Kelly, DNC Parks & Resorts. The NPPC’s membership is a cross-section of the nation and all organizations that touch the national parks. All are committed to cooperating to ensure that America’s National Parks (ANP) are positioned as the best destinations to truly experience America.
NPPC Cooperative Partnership Program
The NPPC Cooperative Partnership Program pulls together America’s strongest brands and the exceptional brand image of America’s National Parks (ANP) in a synergy that benefits both by positioning them in ways they could not accomplish on their own. The ANP brand is the tent under which this partnership occurs. The ANP brand has gained international visibility at such major events as USTravel’s International Pow Wow held in Orlando and San Francisco. At events held in these cities, the national parks and their co-op partners were able to inform, entertain and engage the travel trade and US travel industry through the presentation of receptions, luncheon programs, floor exhibits and collateral.
ANP partners have reached an audience that represents almost $4 billion in spending within the United States. Programs like those at Pow Wow, at the NTA Convention, in cooperation with the Corporation for Travel Promotion, and in other opportunities allow NPPC co-op partners to associate their brands with the national parks in wholly market-driven promotions.
The difference between NPPC programs and other cooperative efforts is that our focus is on stimulating promotional visibility for the national parks which results in motivating purchase decisions (travel) by targeted audiences.
The NPPC Cooperative Partnership Program does this through several new initiatives that are designed to increase brand awareness and promotional visibility for the national parks and its co-operative marketing partners. By joining together, we all benefit from increased visibility at a fraction of what it would cost to do the same on our own.
Cooperative Partnership Program Events
NTA Convention – Mandalay Bay Resort – Las Vegas, NV – December 5 – 9, 2011
ANP will be featured as a Platinum Level Luncheon Sponsor – the luncheon presentation is envisioned to include an inspirational introductory video of the national parks; followed by an introduction of our sponsors by a distinguished NTA Tour Operator expressing encouragement to visit our national parks; followed by the introduction of a highly-respected national park ranger/interpreter who will describe and show a clip form Oprah Winfrey’s visit to Yosemite National Park; closing with an inspirational short video about the national parks. The NPPC will be working closely with NTA to provide comprehensive marketing promotion on behalf of our ANP partners before, during and after this exciting event. Sponsorship packages are priced at 20K and 10K.
International Pow Wow – Los Angeles, CA – April 21 – 25, 2012
ANP will be featured as a Platinum Level Lounge Sponsor which will be co-branded with Best Western Hotels. ANP partners will enjoy high visibility at five (5) lounges located throughout the show floor which will provide ubiquitous promotional exposure for ANP partners. The NPPC will be working with the USTravel Association to provide several integrated marketing benefits related to the promotion of our ANP partners before, during and after this powerful event. Sponsorship packages are priced at 30K, 15K and 2K (states and associations).
Additional Proposed NPPC Events for 2012
Photography of Color – Sponsorship of ten exceptional photographers who will photograph national park sites that tell the stories of minority Americans. Photographs to appear at a national touring museum exhibit and be used by the NPS to illustrate the parks.
National Register of Historic Places – Sponsorship of development of a National Park Service online directory of national park historic hotels and restaurants listed on the National Register of Historic Landmarks.
Discover America’s National Parks – Advertising sponsorships of a guide of the nation’s national parks, distributed overseas. The only advertising supported marketing guide to the national parks.
National Park Outreach Summit – Sponsor visibility before the nation’s national park marketers: national park marketers, state tourism offices, gateway destination marketing organizations, park concessioners, park-related businesses, hotels, restaurants, outfitters, transportation companies, cooperating associations and other travel providers. (Might take place in conjunction with the NPHA Conference in Washington, DC, November 1-3, 2011 if we secure sponsorship support).
SYTA Partnership – Sponsorship promotion targeting student and youth tour operators, destinations and travel companies at the Student Youth Travel Association.
National Park Adventure – Sponsor association with reaching active youth visiting the national parks through a highly successful YouTube video campaign.
National Park Market Research – Sponsor association with numerous, highly visible market research studies, including national publicity identification.
