Research Category

A Sure Thing During Unsure Times

U.S. Travel’s Marketing Outlook Forum occurring Oct. 26 – 27 in Ft. Worth, TX, will provide communicators with insights as to where travel and tourism are heading and industry best practices.  It is a sure thing in unsure times.

Attending the Forum will be the nation’s leading travel economists, analysts and marketing experts who will focus on the current state of the industry and outlooks for all sectors. Marketing Outlook Forum is also the place to network with industry colleagues and find strategies that work.

Marketing Outlook Forum is the only place to get:

  • The most up-to-date economic forecasts
  • Never-before-released travel research
  • Current industry travel trends and forecasts
  • Marketing trends and opportunities
  • Personal insight from travel thought leaders, trendsetters, and visionaries
  • Outlooks from the airline industry, lodging industry…and more.

    For more about attending this valuable conference, CLICK HERE.

OTI Issues Top 10 International Markets

Canada leads the list of top 10 international markets for travel spending, as reported by the US Department of Commerce’s  Office of Travel and Tourism Industries (OTI).  Spending in the U.S. from the land of the maple leaf grew 29% in 2010 according to OTI’s latest figures.  Here’s a summary:

  1. Canada, $20.8 billion, up 29%
  2. Japan, $14.6 billion, up 12%
  3. United Kingdom, $11.6 billion, up 1%
  4. Mexico, $8.7 billion, up 9%
  5. Brazil, $5.9 billion, up 30%
  6. Germany, $5.9 billion, up 4%
  7. China, $5 billion, up 39%
  8. France, $4.1 billion, down 1%
  9. India, $4 billion, up 12%
  10. Australia, $4 billion, up 16%

In terms of numbers of visitors, Canada again led the list with 19.96 million Canadians visiting the U.S. in 2010, up 11%.

  1. Canada, 19.96 million visitors, up 11%
  2. Mexico, 13.42 million visitors, up 1%
  3. United Kingdom, 3.85 million visitors, down 1%
  4. Japan, 3.39 million visitors, up 16%
  5. Germany, 1.73 million visitors, up 2%
  6. France, 1.34 million visitors, up 11%
  7. Brazil, 1.2 million visitors, up 34%
  8. South Korea, 1.11 million visitors, up 49%
  9. Australia, 904,000 visitors, up 25%
  10. Italy, 838,000 visitors, up 11%

Of note, U.S. travel exports to China have increased by at least 30% in six of the last seven years.  U.S. travel and tourism exports account for 25% of all U.S. services exports to China.  Additionally, this past year marked the seventh consecutive year of increased travel spending from Brazil, now the fifth largest international market for the U.S.  Visiting national parks remains high on the list of things to do when in America, among German and British visitors.

 

Sustainable Travel and Tourism Study Seeks Sponsors

Opportunities to participate in a new study designed to uncover travelers’ expectations and definitions of sustainability and their propensity to support destinations and travel companies that implement sustainable practices are being made available by World Footprints and Mandala Research.  Laura Mandala says the new research program will enlist the active participation of sponsors in a collaborative approach toward generating in-depth, insightful analysis of the value of sustainability.

Sustainable Tourism has been described as one of the most rapidly growing travel segments in the world, “Yet sustainable tourism, per se, has not been adequately defined or measured,” says Ms. Mandala. Sustainable Tourism is described by the World Tourism Organization (WTO) as “leading to the management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems.”

CLICK HERE to read more about the planned study or contact Ginny@MandalaResearch.com or 703.798.5452.