How will people learn about national parks today and in the near future? On their desk top computers, mobile phones or tablets? Dr. Eric Schmidt, CEO of Google talks about how marketers are communicating to consumers today:
Archive for February, 2011
Desk Top, Mobile or Tablet?
Collegians Help NPS Reach Out to College-Aged Youth
From CSU Channel Islands
Camarillo, Calif., Feb. 7, 2011 – Dr. Donald Rodriguez, Associate Professor of Environmental Science & Resource Management at CSU Channel Islands (CI) was invited to Washington, D.C. to speak to the National Parks Foundation regarding the issue of engaging college-age youth with the National Parks Service (NPS). In particular, the group wanted to know how to make the parks relevant to 18 to 25-year-old minority students who had very little history of using the parks for recreation and other outdoor activities.
Rodriguez returned to campus and, with a grant from the Santa Monica Mountains Fund, put together an interdisciplinary research team consisting of himself, Dr. Jose Alamillo, Associate Professor Chicana/o Studies and Dr. Tracylee Clarke, Assistant Professor of Communication. They hired one Hispanic student from each of their respective academic areas (Iliana Espinoza, Jose Tlaxcuapan, and Paul Paredes), to work with the research team throughout the project and to explore minority participation among their peer groups. This work is part of the students’ Capstone projects.
After completing the analysis phase of the project in the fall, the full team is currently engaged in compiling culturally responsive outreach activities and creating a template for use with other park staffs. The student team is conducting peer focus groups to ask such questions as, “Are the parks meaningful for you and, if not, why not?” Not only are the parks interested in this kind of data, but also manufacturers of sporting goods and recreational equipment like R.E.I., the Nature Conservancy and the Wilderness Society.
The outdoor community wants to understand the concerns and needs of this diverse population so they can appeal to the next generation of users. The underserved youth are the fastest growing demographic and are often highly urbanized with no history of socialized nature based recreation activity. Being familiar with the outdoor life means not just an appreciation of nature but of different ecosystem services like open space, clean water, wildlife habitat, and clean air.
In April and May, Clarke assisted by Rodriguez and Alamillo, will conduct three field training workshops to share information from the project, specifically with the NPS interpretive staff at Santa Monica Mountains National Recreation Area, Channel Islands National Park and Cabrillo National Monument to help the staffs of these parks become aware of particular challenges associated with reaching underserved audiences. The research team will also work with NPS staff to design and implement workshop assessment instruments to be integrated into the three NPS workshops for park personnel.
CI, as a Hispanic Serving Institution, has been actively engaged with the Santa Monica Mountains National Recreation Area and Channel Islands National Park, with members of the Park staff involved in the planning and instruction of various courses.
Rodriguez hopes that once CI’s project is complete it can serve as a model of student engagement by CI’s feeder community colleges and eventually by the CSU and other 4-year universities.
CSU Channel Islands (CI) is the only four-year, public university in Ventura County and is known for its interdisciplinary, multicultural and international perspectives, and its emphasis on experiential and service learning. CI’s strong academic programs focus on business, sciences, liberal studies, teaching credentials, and innovative master’s degrees. Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by outstanding faculty research.
Sustainable Travel and Tourism Study Seeks Sponsors
Opportunities to participate in a new study designed to uncover travelers’ expectations and definitions of sustainability and their propensity to support destinations and travel companies that implement sustainable practices are being made available by World Footprints and Mandala Research. Laura Mandala says the new research program will enlist the active participation of sponsors in a collaborative approach toward generating in-depth, insightful analysis of the value of sustainability.
Sustainable Tourism has been described as one of the most rapidly growing travel segments in the world, “Yet sustainable tourism, per se, has not been adequately defined or measured,” says Ms. Mandala. Sustainable Tourism is described by the World Tourism Organization (WTO) as “leading to the management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems.”
CLICK HERE to read more about the planned study or contact Ginny@MandalaResearch.com or 703.798.5452.
I Love National Parks
With love in mind on Valentine’s Day, we thought we’d Google “love” and “national parks” and found 87,000,000 results! Here are some links to people and organizations who love our national parks…
http://www.youtube.com/watch?v=z5YIuIIyL3I
http://ilovenationalparks.org/
http://usparks.about.com/b/2011/02/14/give-the-gift-of-national-parks-this-holiday-season.htm
http://www.lovetheoutdoors.com/5-great-national-parks-to-visit/
http://www.youtube.com/watch?v=hYaSn2j9TfU
http://www.nationalparks.org/news/?fa=viewArticle&articleID=2890
http://www.pitchengine.com/yellowstoneinternational/do-you-love-national-parks-share-the-love/3045/
http://www.youtube.com/watch?v=ghKzquVqGkI
http://www.facebook.com/pages/I-LOVE-Lake-Hamilton-Hot-Springs-National-Park-Arkansas/146161314863
http://mikesublett.com/_wsn/page2.html
http://www.lolewomen.com/blog/2010/09/28/glacier-national-park/
Historic National Park Lodging
What hotels, lodges and restaurants have been identified as the most historically significant in the National Park System?
Presently, there are 46 and they’ve all been added to the National Register of Historic Places. Here’s a listing of those now on the National Register:
| STATE | NATIONAL PARK | STRUCTURE NAME | CURRENT USE |
| Alaska | Glacier Bay National Park | Glacier Bay Lodge | Lodge (Inn, Cabin) |
| Alaska | Katmai National Park and Preserve | Grosvenor Lodge | Lodge (Inn, Cabin) |
| Arizona | Grand Canyon National Park | Bright Angel Lodge | Lodge (Inn, Cabin) |
| Arizona | Grand Canyon National Park | El Tovar Hotel | Hotel (Boarding House) |
| Arizona | Grand Canyon National Park | Grand Canyon Lodge | Hotel (Boarding House) |
| Arizona | Grand Canyon National Park | Phantom Ranch | Restaurant (Bar, Lounge) |
| California | Lassen Volcanic National Park | Drakesbad Guest Ranch | Lodge (Inn, Cabin) |
| California | Yosemite National Park | The Ahwahnee Hotel | Hotel (Boarding House) |
| California | Yosemite National Park | Wawona Hotel | Hotel (Boarding House) |
| California | Yosemite National Park | White Wolf Lodge | Lodge (Inn, Cabin) |
| Hawaii | Kalaupapa National Historical Park | Fuesaina’s Bar | Restaurant (bar, lounge) |
| Hawaii | Volcanoes National Park | Volcano House Hotel, Restaurant, and Ohia Wing Cabins | Hotel (Boarding House) |
| Maryland | Catoctin Mountain Park | Camp Greentop | Lodge (Inn, Cabin) |
| Maryland | Catoctin Mountain Park | Camp Misty Mount | Lodge (Inn, Cabin) |
| Massachusetts | Boston National Historical Park | Navy Yard – Building 10 [Shipyard Galley] | Restaurant (bar, lounge) |
| Minnesota | Voyageurs National Park | Kettle Falls Hotel | Hotel (Boarding House) |
| Missouri | Ozark National Scenic Riverways | Big Spring Lodge and Cabins | Lodge (Inn, Cabin) |
| Montana | Glacier National Park | Granite Park Chalet | Lodge (Inn, Cabin) |
| Montana | Glacier National Park | Lake McDonald Lodge and Coffee Shop | Lodge (Inn, Cabin) |
| Montana | Glacier National Park | Many Glacier Hotel | Hotel (Boarding House) |
| Montana | Glacier National Park | Rising Sun Motor Inn and Cabins | Lodge (Inn, Cabin) |
| Montana | Glacier National Park | Sperry Chalets | Lodge (Inn, Cabin) |
| Montana | Glacier National Park | Swiftcurrent Motor Inn | Lodge (Inn, Cabin) |
| North Carolina | Cape Hattaras National Seashore | The Island Inn on Ocracoke Island | Lodge (Inn, Cabin) |
| Ohio | Cuyahoga Valley National Park | Inn at Brandywine Falls (James Wallace House) | Lodge (Inn, Cabin) |
| Oregon | Crater Lake National Park | Crater Lake Lodge | Hotel (Boarding House) |
| Oregon | Oregon Caves National Monument | Oregon Caves Chateau | Hotel (Boarding House) |
| Pennsylvania | Independence National Historical Park | Thomas Bond House (B&B) | Hotel (Boarding House) |
| Texas | Big Bend National Park | Chisos Basin Cottages | Lodge (Inn, Cabin) |
| Utah | Bryce Canyon National Park | Bryce Canyon Lodge | Lodge (Inn, Cabin) |
| Virginia | George Washington Memorial Parkway | Mount Vernon Inn Restaurant | Restaurant (bar, lounge) |
| Virginia | Prince William Forest Park | Cabin Camps 1-4 | Lodge (Inn, Cabin) |
| Virginia | Shenandoah National Park | Big Meadows Lodge | Lodge (Inn, Cabin) |
| Virginia | Shenandoah National Park | Lewis Mountain Cabins | Lodge (Inn, Cabin) |
| Washington | Mt. Rainier National Park | National Park Inn | Hotel (Boarding House) |
| Washington | Mt. Rainier National Park | Paradise Inn | Lodge (Inn, Cabin) |
| Washington | Mt. Rainier National Park | Sunrise Lodge Cafeteria | Restaurant (Bar, Lounge) |
| Washington | Olympic National Park | Lake Crescent Lodge | Lodge (Inn, Cabin) |
| Washington | Olympic National Park | Rosemary Inn | Lodge (Inn, Cabin) |
| West Virginia | New River Gorge National River | The Guest House on Courthouse Square | Lodge (Inn, Cabin) |
| Wyoming | Grand Teton National Park | Jackson Lake Lodge Cottages | Lodge (Inn, Cabin) |
| Wyoming | Yellowstone National Park | Lake Yellowstone Hotel and Cabins | Hotel (Boarding House) |
| Wyoming | Yellowstone National Park | Mammoth Hot Springs Cabins | Lodge (Inn, Cabin) |
| Wyoming | Yellowstone National Park | Old Faithful Inn | Hotel (Boarding House) |
| Wyoming | Yellowstone National Park | Old Faithful Lodge Cabins | Lodge (Inn, Cabin) |
| Wyoming | Yellowstone National Park | Roosevelt Lodge Cabins | Lodge (Inn, Cabin) |






















